digital art direction
Linked to the yearly
Activewear Week, this
digital feature was the first story for online that I
art directed, and was responsible for making
sure the assets (both
image and video) were consistent with the overall art concept for the
week as a whole.
With the editorial angle
being "one legging, multiple women-how will they feel
on real women and their
go-to workouts?" On set, it was an interesting task getting each woman's personality to show; as well as make sure they not only feel comfortable being on set, but look comfortable in the images and on video.