digital art direction

digital feature
Beauty
Awards
Every year the WH brand does a print edition of the best products in the beauty industry that align with
the active lifestyle of the
WH reader. Before the issue hit newsstands, we also built a digital feature using the image assets from the shoot. To make it a little more special, I tasked myself
to learn and execute
motion elements for each category.


A new category for the online version was one that was created after we produced the print shoot. So I brainstormed ways to keep the same aesthetic and concept as the original
art and create something that shared some
elements that some of
the others had and that
was patterns.