DIGITAL ART DIRECTION
Every year the WH brand does a print edition of the best products
in the beauty industry that align with the active lifestyle of the
WH reader. Before the issue hit newsstands, we also built a digital feature using the image assets from the shoot. To make it a little more special, I challenged myself to learn and execute motion elements for each category.
2019 BEAUTY AWARDS
PRINT TO DIGITAL EXECUTION
Since I was the lead art director of the print iteration, I was able to adapt the story's lead creative into a digital experience. Knowing that we were creating a digital adaptation, I made sure to capture both print and digital specs that were needed to design both executions.