STORY ON "ZODIAC BEAUTY"
With nearly one-third of Americans believing in astrology, WH Beauty Director looked into how astrology and beauty linked. The combination of beauty and space not only allowed for an interesting deep-dive in outer space, but for a fun brainstorming session and collaboration with the Design Director.
Working on a lot of beauty stories, I was able to see my fair share of beauty categories and one that I knew was perfect for this was body oil with bronzer. This was used in the dropper to signify a link to constellations and space. And since the zodiac signs are also constellations, this created a nice backdrop for the product page.