TREVOR    WILLIAMS

concepts

  print story  

BTY Genetics

Genetic testing was huge in 2019, and with it's ability to let consumers know their heritage, it also allowed them to translate that to their skincare and beauty routines. In this story, WH profiles a woman who took a mail-in genetic test and her results clued her in on her ancestry and in turn, she reflected on what does
and does not work in her skincare. So visually, I wanted to come up with a way to depict ancestry (the antique mirror) and the idea of it submerged in soil and surrounded by roots, emulates the idea that the writer was able to find out through
her family's roots, her true
beauty care.

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