concepts

  print story  

BTY Fumble

A riff off football, this story, called "Fumble-Proof Makeup", was about
the steps and products one would use to achieve a flawless look. With
the opener image selected,
I brainstormed ways to
involve the football visual into the rest of the story. Using the X and O visuals used in football plays, I incorporated that element to direct the reader on where to go and use next.