CONCEPTS
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STORY ON "QUICK BEAUTY ROUTINE"

With the opener image selected from a recycled shoot, I brainstormed ways to involve the football visual into the rest of the story when it came to the product page. A riff on football, this story, called "Fumble-Proof Makeup", was about the steps and products one would use to achieve a flawless look. Using the "X" and "O" visuals used in football plays, I incorporated that element to direct the reader on where to go and use next.